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Estimate

How much could slow replies be costing you?

Plug in your own numbers. The math is simple and shown in full. The defaults are examples, not benchmarks, and they are not FrontCite results.

At these example inputs

Leads that wait
20
Leads lost to waiting
10
Jobs lost
3
Revenue at risk per month
$1,350

Formula: chats x after hours share x share lost x close rate x job value.

  • Starter: one saved job at this value covers about 23.7 months of the launch price ($19 for 3 months) and about 15.5 months of the regular price ($29).
  • Pro: one saved job at this value covers about 11.5 months of the launch price ($39 for 3 months) and about 7.6 months of the regular price ($59).
  • Agency: one saved job at this value covers about 4.5 months of the launch price ($99 for 3 months) and about 3 months of the regular price ($149).

Why speed matters

  • Harvard Business Review, March 2011, reported an audit of 2,241 US companies. Of those, 37 percent answered a web test lead within an hour, 23 percent never responded, and the average reply among responders took 42 hours. Harvard Business Review.
  • A separate study of 1.25 million leads, linked from that article, found that trying to make contact within an hour was nearly 7 times as likely to qualify the lead as waiting one more hour. Full text.
  • CallRail's January 2025 analysis of 1.1 million leads put the home services missed call rate at 14 percent, and said up to 85 percent of callers who are not answered do not call back. Plumber magazine summary.

This calculator estimates. The studies above measured web leads and phone calls across many businesses, not FrontCite. Your results depend on your market, your prices, and how fast you follow up. FrontCite answers website chat and alerts you, but it does not close the job for you.

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